Privacy Policy

Effective date: October 28, 2026

Perfact Brow Arch By Threading ("we", "us") runs perfactbrow.com and our salon at 3224 Silas Creek Pkwy, Winston-Salem, NC 27103. This page explains in plain language what information we collect, how we use it, and the choices you have.

Information we collect

• Website forms (for example our consultation request form): your name, phone number, email if you give it, the service you're interested in, and any message you write.
• Ad lead forms on Google or Facebook/Instagram: your name, phone number, email and the service you're interested in. These are passed to us by Google or Meta when you submit the form.
• Walk-in sign-in on our in-salon iPad: your name, phone number, and details you choose to give, such as email, address or the service you're visiting for, plus the time of your visit.
• Online booking through Square: your name, contact details, the appointment you book and any notes.
• Payments and deposits through Clover and Square: card payments are processed by these payment companies. We do not store your full card number on our own systems. We may see limited details such as card brand, last 4 digits and payment status.
• Website usage data collected by cookies and similar tools (see below), such as pages viewed, device and browser type, and how you arrived at our site.

Cookies, analytics and ad tools

Our website may use Google Analytics, Google Ads conversion tracking and the Meta (Facebook) Pixel. These tools use cookies or similar technology to help us understand how people use our site and whether our ads work, and to show our ads to people who may be interested. You can block or delete cookies in your browser settings, and manage ad preferences in your Google ad settings and Facebook ad preferences. Google also offers a Google Analytics opt-out add-on.

How we use your information

• To book, confirm, remind you about and manage your appointments.
• To contact you when you request a consultation or information.
• To take deposits and payments and keep a card on file when you choose to.
• To keep client records, such as service history, so we can serve you well.
• To send occasional offers and updates. You can opt out at any time.
• To improve our website, services and advertising.

Text messages (SMS)

If you give us your phone number, we may text you about appointments, reminders, or your consultation request, and occasionally about offers if you agreed to that. Message and data rates may apply. Reply STOP to any message to stop texts, or reply HELP for help. We do not sell or share your phone number with third parties for their own marketing.

How we share information

We do not sell your personal information. We share it only with service providers who help us run our business, such as Square (booking and payments), Clover (payments), our website host, email and texting services, and Google and Meta (advertising and analytics). We may also share information if required by law or to protect our rights and safety.

How long we keep it

We keep client and lead information for as long as we need it to serve you, keep business and tax records, and meet legal requirements. When we no longer need it, we delete it or make it anonymous.

Security

We use reasonable measures to protect your information, such as secure (HTTPS) connections and access limits. No method of storing or sending data is completely secure, so we can't promise absolute security.

Children

Our website is not aimed at children under 13, and we don't knowingly collect their information online. Minors receiving services should be accompanied by a parent or guardian.

Your choices and requests

You can ask us to see, correct or delete the personal information we have about you, or to stop marketing messages. Contact us using the details below and we'll respond within a reasonable time. We may need to confirm your identity first.

Changes to this policy

We may update this policy from time to time. We'll post the new version on this page with a new effective date.